Many business owners wonder what a market niche is and how to find a niche suitable for their specialization or offered products in a given industry.

SXO analysis is a set of activities related to analyzing a website for its effectiveness in search engines (SEO) and user-friendliness (UX). SEO and UX aspects of the website are verified, including:

A company without a negative opinion is like a soldier without a rifle. No matter how hard you try, a negative opinion will eventually appear on your Google My Business card or social media profile. Do you know what to do to save your reputation and prevent a crisis? The answer is the right response to customer comments. Furthermore, with the proper response, you can win potential customers. So, find out how to respond to negative comments and turn them to your advantage.

Market analysis is the process of collecting, selecting, and interpreting information about the market, consumers, competition, and market environment.

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.

Which manufacturers have gained recognition from Polish drivers? We present a ranking of car brands based on customer reviews posted on Google business listings in Poland.

The law implementing the EU Omnibus Directive into Polish law came into force on January 1, 2023. Many important provisions concern the display of consumer opinions about products, so we have prepared an article in which we discuss all the requirements and provide solutions. If you are a business owner, this is a topic worth exploring not only to avoid penalties, but also to gain the trust of consumers honestly.

The Omnibus Directive of the European Union, which came into effect in January 2023, introduces new requirements regarding the protection of consumer interests and prevents unfair trade practices. Companies must now disclose the methods they use to verify the authenticity of customer reviews. However, many businesses do not know how to do this.

Wondering how to attract customers to your online store and increase sales on the Internet? You run marketing activities, build relationships on social media... But do you pay attention to the presentation of your offer in the online store? Learn what e-merchandising is and how to best showcase products online.